Retail Center | Research

ABOUT US

We provide fieldwork services with quantitative and qualitative methods for local or multi-national projects with our own staff and resources.

We maintain our success by creating a culture of continuous learning and built-up experience.

Capable of conducting projects requiring high organizational skills like Census Methods all over Turkey, we deliver high-quality services with our efficient teams, innovative technology, and transparent processes built on 25 years of experience and commitment.

We adhere to the principles of being client-oriented, reliable, and consistent.
Retail Center has ISO 20252 and GAP (Reliable Researcher Certificate) authorization certificates. Retail Center, a member of TÜAD (Turkish Researchers' Association), conducts studies in accordance with International ESOMAR (European Society for Opinion and Marketing Research) research standards.

RETAIL CENTER

OPERATIONAL PROCESSES

01
NEEDS ANALYSIS

A deep understanding of the specification of a project is the first and most important step and key to ensuring a successful fieldwork process.
02
PLANNING

Considering the local context and determination of the most suitable management in accordance with the project specification.
03
FIELDWORK

Launching the fieldwork and supervising all components of the fieldwork closely.
04
QUALITY CONTROL

Measuring the quality of the collected data and minimizing the margin of error.
05
REPORTING

Instant reporting of insights and analyses in line with the customer's needs.

Customer-Specific Mobile and Web Reporting

Simple, Fast and Flexible

With interfaces and reporting screens specially prepared for each of our customers, you can easily access and instantly monitor the performance of your teams, the development of your sales points, the status of your brand and competitors in the field, and the answers to all your questions.

Online & Offline Usability

We designed our application to work online and offline, so you can continue your fieldwork without interruption.

User -Friendly Interfaces

With our mobile interfaces designed in a way that your field teams will never have difficulty using them, you can continue on the field without wasting time.

Management Panel

With our easy-to-use Management Panel, you can manage all your processes without the need for additional costs and workforce. You can prepare questionnaires, score, and plan your entire team.

Dynamic Reports

After we run all our control processes, we make your data collected in the field reportable. So you can follow the whole process instantly.

Experience of more than

years

With our experience and organizational network all over Turkey, we can reach any point, regardless of rural or urban, in Turkey.

Data collection capacity within

cities

SOLUTIONS

Qualitative Studies
F2F/Personal Interviews
Computer-Assisted Telephone Interviewing (CATI)
Retail Census
Complete Survey (Census)
B2B Panel
Mystery Shopping
Online Surveys
Retail Audit
Product Testing

OUR EXPERTISE

Retail
Consumer Durables
Healthcare
Personal care
FMCG
Automotive
Customer Satisfaction
DIY Research
Packaged Goods
Food & Beverage
Grocery, Supermarkets
Fashion, Beauty & Apparel
Media & Entertainment

RETAIL SECTOR
194.000
SURVEY

DOMESTIC APPLIANCES SECTOR
123.600
SURVEY

REAL ESTATE SECTOR
111.653
SURVEY

PAINT SECTOR
49.224
SURVEY

MYSTERY SHOPPER STUDIES
34.029
SURVEY

CONSUMER STUDIES
20.150
SURVEY

AUTOMOTIVE SECTOR
9.288
SURVEY

PUBLIC OPINION STUDIES
4.000
SURVEY

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